WooCommerce stores for B2C and B2B clients across the UK, US, and Europe. From simple product catalogues to subscription-based businesses with custom checkout flows. Set up properly, so the first six months don't turn into a fight with the platform.
A WooCommerce build covers the technical work needed to turn an e-commerce brief into a working store, configured for your products, payments, tax, and shipping rules. Most builds include:
If you're migrating from another platform (Shopify, BigCommerce, Magento), I can also handle the data migration and URL redirect strategy as part of the build.
Being clear about what's outside the scope is part of giving you a realistic estimate. A WooCommerce build doesn't include:
WooCommerce builds tend to be a bit longer than standard WordPress builds because there's more to configure and more to test. The shape looks roughly like this:
We talk through what you're selling, who's buying, what payment and shipping setup you need, and what existing systems (accounting, fulfilment, CRM) the store needs to plug into. If the project's a fit, I send a written estimate within 48 hours.
Local and staging environments, theme or template setup, and the WooCommerce skeleton: payments, tax, shipping, and the basic product structure. Early staging access so you can see things take shape.
The bulk of the work. Custom checkout flows, subscription logic, membership rules, integrations, and the dozens of small e-commerce decisions that don't make it onto the brief. Weekly check-ins keep you in the loop.
Before launch, the entire purchase flow gets tested end-to-end: cart, checkout, payment, confirmation emails, refunds, edge cases. This is the part of e-commerce that gets skipped most often, and it's the part that costs the most to fix in production.
DNS handover, final QA, and going live. I monitor the store closely for the first week post-launch, especially the payment and tax flows, and I'm available for any small fixes during that window without re-billing.
Most WooCommerce builds run 60–200 hours and 6–10 weeks from kick-off to launch. The actual number depends on:
I bill hourly at $55 / hour (GBP / USD / ZAR via the currency switcher), with a time log you can audit at any point during the build.
Every store's stack depends on what you're selling, but here's what I reach for most often on a WooCommerce build:
WordPress core · WooCommerce · Bedrock · Composer · WP-CLI
WooCommerce Subscriptions · WooCommerce Memberships · MemberPress · Restrict Content Pro · Paid Memberships Pro
Stripe · PayPal · PayFast (for South African clients) · WooCommerce Payments · custom gateway integrations where needed
WooCommerce native tax · custom shipping plugins or REST integrations with logistics providers
Elementor Pro for editable builds · custom Sage themes for higher-control projects · Tailwind CSS or vanilla CSS depending on brief
WP Rocket · Cloudflare · object caching · WooCommerce-specific tuning
Kinsta or WP Engine for managed setups · Cloudways for clients on a tighter budget · self-managed VPS via RunCloud or SpinupWP for clients with specific infra needs
The full directory of tools I work with sits on the Tools page, where each has its own breakdown.
Four questions that come up specifically about WooCommerce builds. General FAQs on cost, timeline, and pricing sit on the Services page.
A WooCommerce store built with custom checkout flows and payment gateway integration. Detailed write-up covering the technical decisions and the trade-offs is in progress.
Notify me when it's ready →A short brief is all I need to give you a realistic answer on timeline, cost, and whether WooCommerce is the right fit for what you're building. If you don't have a brief yet, a few sentences about what you're selling works just as well.
Custom WordPress builds in Elementor, designed around how your business actually works. I handle the full path from design translation to launch, including the customisation, the ACF fields, and the bits no one tells you about until you're three weeks in.
The work that doesn't fit neatly into a template. CRM hookups, payment platforms, booking systems, headless setups, custom plugins, and bespoke functionality. Usually the kind of work that's been sitting in your backlog because no one wanted to touch it.
Slow sites hurt rankings and conversions. I diagnose what's actually causing it (render-blocking scripts, unoptimised assets, plugin bloat, server config) and fix the things that move the needle. Real measurements before and after.
Updates, backups, security monitoring, and a person who picks up when something breaks. For clients who'd rather get on with their business than learn what a PHP error means.