Occasional writing on WordPress, performance, Elementor, and the awkward business of freelancing.
After a decade of being asked to fix slow WordPress sites, the answers have stayed remarkably consistent. Here's what's usually wrong, what's usually fine, and what most audit reports won't tell you in plain language.
Read the post →Elementor has a reputation for slow, bloated sites. Most of the reasons are real, and most of them are also fixable. Here's how I build with it without producing the sites people complain about.
If you're about to hire a WordPress developer, here are the questions worth asking that most agencies hope you won't think to ask. A short, honest checklist from someone who's been on the receiving end.
A quiet argument against fixed-price quotes, unpacked with eight years of real client data. Why hourly billing builds trust faster, protects both sides from scope creep, and usually ends up cheaper for the client anyway.
A short email when I publish something new. Usually once or twice a month, sometimes less. No funnel, no tripwire, no upsell sequence. Unsubscribe anytime.